Two partners. Zero bloat. Real ROI.
GSMC is a two-partner consultancy for Australian businesses that need senior-level paid media, marketing data infrastructure, and AI systems integration without the account-manager layer in between. We plan it, we build it, we run it, and we report back in CPA, ROI and closed revenue, not likes and impressions.
What we do
One team, four disciplines, expert management.
01 | Paid Media & Data Infrastructure
Omni-channel paid media across Social, Search, Display, Video, Audio, and Outdoor, built on server-side tracking and marketing attribution so ad platforms optimise for qualified pipeline, not vanity metrics.
02 | Creative & Conversion Pathways
Performance creative tested by persona, angle and offer, paired with category-specific landing pages built to convert.
03 | SEO & Website Technology
Technical SEO, structured data and product feed fixes that keep you visible on Google, Shopping, and AI search.
04 | Strategic Advisory & AI Systems Integration
Fractional Head of Digital advisory and AI systems that cut manual admin and speed up decision-making, freeing senior time for strategy.
Why GSMC
What you actually get that traditional models don’t offer.
Direct partner access
You work with Paul and Daniel, not a junior account manager. The two senior partners plan, build and run every campaign personally, no handoff after the pitch.
One point of accountability
We run strategy and paid media directly, backed by a trusted network for everything else. One invoice, one team. See how that works below.
No vanity metrics
We report on cost-per-acquisition, return on investment, and closed revenue, not likes and impressions. If something isn't working, we say so and fix it.
Built for how marketing works now
Server-side tracking, CRM closed-loop attribution, data integration, marketing effectiveness modelling, and AI search optimisation, so you're not caught out by privacy changes, platform shifts, or the move to AI-driven search.